1. Information We Collect
We collect minimal personal data to provide and optimize our comparison service. The information we gather includes:
- Usage Data: Pages visited, duration of stay, referring URLs, screen resolution, browser type, and general geographic location. This information is anonymized.
- Contact Details: Your name and email address if you voluntarily contact us via our support form.
- Cookies: Analytics cookies that track interactions to help us understand which partners and guides are most popular.
2. How We Use Your Information
We process your information for legitimate business purposes:
- To run and maintain our website.
- To improve our comparison lists, layout, and review copy.
- To respond to user support inquiries submitted via our contact page.
- To monitor safety compliance and detect technical issues.
3. Cookies and Tracking
Cookies are tiny files stored on your device. We use them for analytics purposes (via tools like Google Analytics). You can select to accept or reject cookies through our consent banner on your first visit, or adjust settings directly in your browser.
4. Data Storage and Security
We follow strict security measures to protect against unauthorized access, alteration, or disclosure of user data. However, please note that no method of transmission over the internet is completely secure, and we cannot guarantee absolute safety.
5. Third-Party Disclosures
We do not sell, trade, or transfer your personal data to third parties. This does not include trusted analytics providers who help us operate the site, so long as those parties agree to keep data confidential.
6. GDPR and UK Data Protection Rights
If you are a resident of the UK or EEA, you possess the following rights under data protection laws: the right to access, correct, delete, or restrict processing of your personal information. To exercise these rights, please email support@ukchoiceexpert.com.
7. Policy Changes
We update this Privacy Policy occasionally to reflect regulatory changes. We encourage you to review this page periodically to stay informed.